In the spring of 2007 a handful of people, were telling me to join LinkedIn. Some were very insistent; it felt like they were demanding I join LinkedIn. I barely knew them! My reaction at the time was; I get a billion emails a day, I don’t need another billion emails a day. I asked my boss at the time, Peter Bell, what he thought and he said, if I wanted to, go ahead and join. Looking back, I overestimated the email volume.
So on May 21, 2007, I signed up for an account. Being an Executive Recruiter I knew about 100 people then, who I had known for awhile, who would take my invitation seriously enough to join. I wrote one of the humblest invitation letters in history. I had not been part of MySpace, I would not join Facebook until October 4, 2007 and thought I had nothing worthwhile to blog about (but I was wrong about that, right?). I can take some credit for inviting many people to LinkedIn and Facebook. Though I have to be realistic enough to realize they would have joined without my recommendation. But maybe not in 2007.
People have said that LinkedIn is the one social media network that is not addictive. I don’t exactly recall what LinkedIn looked like in 2007 except there was no profile photo and no LinkedIn Publisher. As I grew my network and had positive experiences with people, I would invite them to become my first degree LinkedIn contact. Sometimes I would invite a person, who was a contact that I knew from another social media network. As happens with me, if I did not know a person too well, the person would check the dreaded “I don’t know this person” link and I would get a stern notice from LinkedIn not to spam people. I can’t recall the exact year, like I can recall everything about my Facebook and Twitter experience but, at some point, LinkedIn exploded and I was getting lots of invitations from lots of people. I never used the “I don’t know this person” link but tried to keep it to people who I knew.
LinkedIn has dramatically changed the way I do business as an Executive Recruiter. It’s hard to say if I would prefer to go back to a pre-LinkedIn world or not. There are advantages and disadvantages of social media being such an important part of my career and my life. But this is the world we live in and I accept it. LinkedIn has undergone major changes and each one has been as welcomingly embraced as it is on Facebook and Twitter, which means people (including me) wonder why they changed a good thing for something nobody asked for. In the end we adopt.
This wasn’t meant to be a teary-eyed tribute to my ten years at LinkedIn. I do appreciate it was the first social network I ever joined, everyone has made me feel welcomed here and gave me the confidence to be on Facebook, Twitter and Medium.
BAP EXECUTIVE SEARCH LLC specializes in placing public relations, communications, investor relations, marketing and social media professionals in mid- to senior level professionals at corporations, public relations firms and non-profits across all industries in full-time positions.